BLUE SPRINGS ACTIVITY GUIDE TEMPLATE

// publication design

[OTHER COLLABORATORS: KEVIN MORELAND, BLAIR GARRISON, MEG MORRIS, SEFIRA ROBINSON, MADDY DREYER, ALLEGRA ECCLES, ANDREA SOTO, XIMENA RUIZ]

We redesigned the Blue Springs Activity Guide for the local community center to appeal to a wider audience, with special attention to older adults. As part of our research process, we visited Blue Springs, Missouri, to gain a deeper understanding of the community and its needs. This firsthand experience helped us tailor the design to the target audience more effectively.

I developed the initial layout of the guide, which served as the foundation for the final version created in collaboration with my team. I also contributed to the brand guideline book by providing recommendations and best practices for selecting photography.