FRESH CORNER
// brand identity
Fresh Corner is a nonprofit dedicated to increasing access to fresh fruits and vegetables in food-insecure communities. By partnering with local corner stores, Fresh Corner brings healthy, affordable produce directly to the neighborhoods that need it most. All produce is sourced from local community gardens, supporting both urban agriculture and local economies. To make healthy eating more accessible, customers also receive a complimentary, ergonomic backpack designed for carrying their food home with ease.
Display of the brand guidelines along with assets used throughout the branding
Display of the store layout with backpacks and directions to guide consumers