VIAMIS & VIA
// branding & sub branding identity
Imagining what design could look like 50 years from now, I created a brand system for a futuristic city called Viamis. Viamis is built around the principles of clean energy, with a strong focus on sustainable transportation. As part of its city-wide initiative, Viamis introduced a brand extension called Via, a micro-transportation service that provides residents with convenient access to bikes, scooters, and other small-scale transit options.
Via operates through sleek touch-screen kiosks that function like intelligent vending machines. These kiosks are designed to cater to individual needs by using real-time data to recommend the most efficient transportation option for each user. The system is fast, personalized, and seamlessly integrated into everyday urban life, reflecting Viamis’ commitment to a cleaner, smarter future. wThink
